Organic for Everyone: Retailers Can Make Green Clothing Affordable & Accessible

While organic branding is seen my many businesses as a way to up the price tag, some organic retailers are marketing to and pricing for us working stiffs.

Today, many products including food, clothing, and furniture, are made in a sustainable and organic way. However, not all of these products are accessible and affordable to the average American. Prohibitively priced and largely limited to exclusive boutiques, organic products have been stereotyped as luxuries.

"For everyone to participate in promoting a healthy environment, it is imperative to break down these barriers and perceptions by making organic products and clothing accessible and affordable to the masses," said Cherie Ingraham, founder of My Earth Too!, a new line of 100% organic clothing and accessories.

My Earth Too! and its family of brands - We the Earth and Earth and Me! - which produces an affordable organic clothing and product line, intends to continue making such products available to the masses by partnering with national retailers who understand the average American's needs. Despite, or perhaps because of, the newness of the trend, opportunities are wide open for manufacturers and retailers to go organic in practically any way they wish - and be assured of a captive and growing audience.

The Annual National Shopping Behavior survey by KPMG business advisory company noted that during the 2007 holiday season, against a backdrop of an overall slowdown of spending, a full 88% of respondents indicated that they were very concerned about the environment, 74% said they were happy to pay more for a "green" or organic product, and 55% said they would make a special effort to shop at "green" image stores. With environmental health being such a huge and unquestioned value in today's society, suppliers can do no wrong by energetically investing in the organic clothing market - they, the consumers, and the environment will all benefit.

Beyond the use of organic cotton in its products, My Earth Too! spreads the message of environmental awareness in another way. A portion of the proceeds from the sale of My Earth Too! products is donated to The Chuckie Goodnight Foundation For The Environment, a nonprofit organization dedicated to creating environmental learning centers and teaching children about Earth stewardship and social ethics.

"Our dedication to Earth-healthy values goes far beyond the making of our clothes from 100% organic cotton," said Ingraham. "Our brand encourages customers to understand how their daily choices can promote greater health for the Earth, for their families and for themselves."

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